Plan your marketing budget for the next year

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Firstly, let’s consider how your SEO looks at the moment. We know that 75% of traffic comes from the first three search engine results, so if you’re not ranking in the first three, you’re not being seen. We’ll review your keywords to find out how you are ranking and you’ll soon see a difference when your content is optimised for your industry. We can help you with SEO and PPC campaigns to make the most of your digital marketing budget and generate more leads.
The biggest mistake that is commonly made with SEO is when keywords are forced into australia mobile phone number places where they don’t organically fit. Whilst keywords are important, it is more important that your content reads authentically. Here at ePresence, we are experienced in seamlessly weaving in the optimum keywords so that your content reads authentically whilst still performing well for SEO.



We advise looking at your overall digital marketing budget critically, planning your marketing investments and working out how much budget can be allocated to digital marketing activities. Bear in mind that digital marketing is the most effective way to reach your audience and incorporates a wide range of options from social media advertising to the content on your website. Some digital marketing channels, such as Google ads and other pay-per-click advertising can cost more money but give you greater returns, and we want to ensure that you get the most for your investment and eliminate any unexpected digital marketing costs.

To optimise your digital marketing budget, we suggest looking at each of the following areas and analysing where your current performance works and what you can change for better results. Aligning your digital marketing strategy with your digital marketing goals means you are making the most of every cent. Your content marketing budget, for example, will be smaller than your budget for your PPC ads, but the return on investment will reflect this. Your business goals should be clear and should drive your digital marketing budget for the future.