Pay attention to perfect usability

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It answers the user's question: “How far am I now?” Example of a process display in the ordering process Example : Tennispoint.de : In the process display, steps that have already been completed (“shopping cart”, “my data”) are shown in green and have a checkmark. The current order step is highlighted in dark gray. This means the user knows exactly where they are and how many steps are still ahead of them. Tunneling : As soon as the user is in the sales funnel, distracting elements such as shop navigation should be hidden. The “tunnel vision” ensures that the user concentrates solely on the order.


Specifically, this means: only those elements that help the user  complete their Special Data order should be visible in the ordering process, for example a process display, information about the selected product, buttons to navigate “back” or “further” within the process. You should avoid elements from the shop environment (navigation, header) in the sales funnel - so that you don't lose the almost-customer with just one click. Generate trust : Use USPs, a reference to data protection and trust symbols to show the user that your shop is trustworthy. Also offer the user help in the purchasing process (service hotline number, live chat if necessary). Tip : Read more about optimizing your purchasing process here .




I described how you can get shopping cart and purchase abandoners back to your shop in my article on abandonment . Boy with a homemade money machine and banknotes If you don't own a money machine, you probably have to rely on conversion optimization. © gettyimages/RichVintage 3. Forms The topic of form optimization is also related to the purchasing process. Long, cumbersome forms can cost you valuable conversions. Therefore you should Simplify your forms where possible.