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From this we can already draw some conclusions: It is extremely important that the main keywords with which your potential customers search for your brand are present either in the username or in the profile name . Both of these fields must be short, so you will have to be good at selecting few, but very effective words . Using an identical username and profile name is an unstrategic move . We recommend that you enter the name of your company as your username (e.g.: “Mia_Bela_Madunina”) and use your profile name to give some more information (e.
g.: “Typical cuisine restaurant in Milan”) Location, Bio Austria WhatsApp Number List graphy, Link to the site Other important spaces for a best optimized profile are also the geographical location, the link to the site and the biography. Inserting the address of your business better indexes your page and makes it more easily findable, especially for those users who search from neighboring areas. If your company has a website, you can link to it on your profile . This element represents a certificate of authority and, in the eyes of Instagram, makes your page more reliable. But be careful: the link you enter must be relevant! The biography is another fundamental space where you can insert the keywords with which users usually search for you .

In these few lines you should be able to express your Unique Selling Proposition . It is therefore better to avoid using this space to insert long rows of emojis, quotes out of context or anything else. Also always remember to include a good quality profile picture (preferably your brand logo), your sector and, possibly, your contact details. A profile complete with all fields is much more findable than a profile with missing pieces . Optimized content and how to produce it The quality of the content you publish on your page - we have already reiterated this - is fundamental for a good social presence and this is not the place to delve into the issue.
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