Google Ads Library to Spy on CompetitorsBecome a super spy and get sleuthing ...

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More geos!Most Expensive Keywords – USAMost Expensive Keywords – Canada (coming soon!)Most Expensive Keywords – United KingdomMost Expensive Keywords – South Africa (coming soon!)About the dataHere’s how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.For example, we lumped the keywords “fitness course” and “personal trainer” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (which happens to be the most expensive grouping in our AUD data set) or insurance were grouped together.

We used a similar methodology when we created our first “Most Expensive Benin WhatsApp Number Keywords” infographic back in 2011 so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in AUD.





(Thank you to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay!)Allen FinnMEET THE AUTHORAllen FinnAllen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.See other posts by Allen Finngoogle ads grader adMore Articles Like ThisHow to Do a PPC Audit in 8 Simple StepsHow to Do a PPC Audit in 8 Simple StepsTime for a PPC audit to find and fix any costly mistakes you might be making! This easy, 8-step PPC audit guide will walk you through everything you need to know.How to Use the Google Ads Library to Spy on CompetitorsHow to Use the your ads using the Google Ads library (AKA the Google Ads Transparency Center).