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The demand for technological solutions, although it was already great, has grown even more in the last two years. Digital presence is no longer optional . To win over customers, you need to be where they are. In Brazil, this means WhatsApp . But how to sell more while providing proactive and personalized interactions ? The answer to this lies in ChatGuru's WhatsApp chatbots. They are a unique tool for improving the customer experience, increasing sales and controlling costs . What exactly is a ChatGuru WhatsApp chatbot? In literal translation, a chatbot is a “ chat robot ”. It is a software or computer program that, through text or voice interactions, simulates human conversations , reproducing the way a human engages and behaves in a dialogue. Chatbots are widely used by companies, whether in the B2B or B2C scenario, to automate stages of communication with customers . Thus, the software is configured to understand customer requests and provide an accurate response. How do ChatGuru's WhatsApp chatbots work ? Contacting customers and potential customers with a ChatGuru WhatsApp chatbot happens in the same way as with a human attendant.
Once the query is made, the software interprets the consumer's statements, consults a database and provides an answer that will address the problem or question raised by the customer. ChatGuru's technology allows chatbots to be used in various stages of a brand's communication, marketing and sales. They are capable, for example, of nurturing contacts, managing stages of the sales funnel, capturing and qualifying leads, providing after-sales support and answering frequently asked questions, among many other possibilities. The integration of virtual assistants chatbots, in addition to Industry Email List reducing costs , allows support team time to be optimized and companies to provide customer assistance even when human agents are not available. In addition to interaction information, our chatbots for WhatsApp also allow you to send satisfaction surveys and requests for feedback so that you can directly ask customers what they thought of their experience. Thus, on the ChatGuru platform, all information about consumption, behavior and evaluations is collected and forwarded to an environment that allows the extraction of reports.
With all this data at hand in a simple and accessible way, your company will be able to have a series of important insights to improve the user experience and work to encourage certain customer behaviors, supporting efficient strategies. It is possible, for example, to understand the most frequent navigation paths and the actions that generate more sales through WhatsApp, as well as identifying the moments of greatest evasion. 7. Customer satisfaction At ChatGuru, chatbots for WhatsApp allow the implementation of a hybrid communication service. By using chatbots in conjunction with human support, you will provide remarkable services to your customers on WhatsApp, the most popular messaging platform among Brazilians. The strategy at this point is for your human team to be activated and take action only when WhatsApp chatbots are unable to respond satisfactorily to customers. With ChatGuru, this transition between the chatbot and human agents is carried out smoothly and without noise so that customers do not face any inconvenience. This way, your customers will feel heard about their needs , which increases satisfaction, loyalty and sales levels, while your agents can focus only on the most complex tasks.
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發表於 2024-3-10 12:34:13