It is important to use the unavailability rule ethically and reliably avoiding customer manipulation. Informing customers of the true restrictions and circumstances is crucial to maintaining trust and building long-term relationships with customers. When to send text messages Choose the perfect time for Black Friday SMS marketingSMS volume sent during Black Week Source: Own study based on historical data from - . The graph clearly shows the optimal moment to send text messages.
To avoid competition and crowding in your Friday Email Marketing List offer before Black Friday. On these days the competition is the least active. Even though SMS messages are usually opened quickly Open rate is up to % it is better not to take risks and wait until Friday. Additionally by using the option to schedule shipment at a specific time you can divide the campaign into smaller batches and send them at a precisely defined time the so-called SMS campaign planning.
This will help minimize the risk of servers being overloaded during an already busy period. Make sure you choose a delivery time that best suits your recipients preferences. For example if you know that most of your recipients work from to it is best to deliver your message to them after work when they are more available and can spend time with their smartphone in hand.