Depending on the selected placement of your ad you will need the video in different formats similar to Google Ads . For example a story requires a portrait format with a ratio of 916 . Otherwise this placement cannot be served. 11 formats are used for the Instagram feed or carousels whereas a 45 format is suitable for the Facebook feed . The 169 version also uses the entire screen area but the user must first turn the smartphone or tablet horizontally.
Seconds 1115 State the call to action explicitly emphasize it visually Stories give you the opportunity to fully utilize the screen and thus the space for your product without actually paying more for it. Apart from the Phone Number Liststory format you can use the videos to make it clear which solution approach your product takes. Basically you can remember the following structure Introduction with first attention and brand mention Solutions to problems that make it clear why your product is indispensable Call to action Be creative and create a and product that you can present in your videos and convince potential customers.
A unique story also helps your brand stay better in users minds . Dont forcefully promote your product tell your story . Video advertising without pixels Another advantage of video ads is that custom audiences can be created from interactions with the video i.e. video views of different lengths . In this case there is no need for a Facebook Pixel to retarget users who have already contacted your brand.
發表於 2023-12-28 13:57:28
