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We’ve talked about optimizing images for WordPress before, but how do you optimize images for search engines? This is the easiest part. To begin with, you should optimize your images for fast loading. Don’t use heavy images that will only slow down your site. If you need a 650 x 300 featured image for your next post, upload one that’s 650 x 300 and not a pixel more.
Secondly, make sure your images are relevant to your content. Apart from gaining you better rankings, images should enhance your content – their original purpose.
Thirdly, give your images appropriate file names. Is the image about WordPress SEO? Name the image as such – don’t leave your images looking like IMAGE001_2021.jpg. Why? It’s bad for user experience and SEO since Country Email List search engines don’t see images as human readers do. On top of that, try to squeeze your keyword in the image file name.
Speaking of search engines “seeing” your images, you have to add the ALT tag to your images to make it easier for the spiders. The ALT text represents alternate (alternative) text, the text that’s shown should the image fail to load for whatever reason. The ALT tag has another purpose. It was meant to help screen readers “see” your images. people to consume content on your site. Search engines spiders use the info contained in the ALT tag to “see” your images as well.

Optimizing images in WordPress is slight work. Just click “Add Media” in your post editor, and choose your image on the screen that appears. Once the image is selected, you’ll notice areas on the right side that allow you to add the title, caption, alt and description. Just focus on the “alt” field, but feel free to fill out the other details if you have the time.
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