Allocation of consumer expenditures

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Moreover, findability has visibility in our digital direction, which serves a dual purpose: Enhancing our brand and product visibility. Functioning as a source of business intelligence. Findability model in Vodafone Spain Vodafone Spain’s findability model Phase 1: Analysis Economic environment Understanding the economic environment is crucial for crafting an impactful findability strategy. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. Within this segment, our focus centers on these key areas: Demographic trends.

Consumption trends.  across product and service categories. Political landscape. GDP trajectory. Company internal factors While analyzing the DB to Data economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. We are particularly attentive to these pivotal elements: Products and services differentiation. Market share – splitting by digital and non-digital. Internal digital skills vs. outsourcing. Attribution model maturity implementation.



Omnichannel maturity. Industry sector The industry sector includes all factors that simultaneously characterize the economic environment and the company internal factors. Exploring the industrial sector is essential, as economic trends can significantly impact performance. A thorough evaluation helps: Identify opportunities and threats. Refine the findability strategy to adapt to changing market dynamics. This allows businesses to innovate and stay competitive. Within this segment, our focus is directed toward these key aspects: Competitors. Elasticity of demand. Demand growth rate.