How does the API distinguish

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Every time an Internet user clicks on something on your website or makes a purchase this information will be recorded by a cookie and reported to Facebook. You will see it for example in your Ads Manager. As you can see everything is based on a small file in the Internet user's browser. How does the Facebook Conversion API work? To enter your website an Internet user must open a browser and then connect to the server on which


your website is hosted. You can track user activities Asia Mobile Number List not only from the browser level but also by monitoring traffic on the server itself. The API is then responsible for reading data from the server and sending it to Facebook.  between individual users? Pixel has no problems with this giving each one an ID two cookies from two different browsers are easy to distinguish. The API does a similar thing by giving





unique ID to everyone who lands on your site. The server then monitors the subsequent actions of the Internet user based on his ID. The conversion API and Facebook Pixel do the same thing they monitor Internet users' activities on your website and send them to Facebook to make your ads more effective . For this purpose however they use different tools Pixel uses the user's browser and API - your website's server. Advantages of Facebook Conversion API Monitoring traffic at the server level without using cookies has many advantages. Let's look at the most important of them.