Examples according to the types of segmentation

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But, ultimately, in a globalized world and a very competitive market, relying on chance is not the best option, right? By segmenting, you can target your content, campaigns, and solutions to the right leads with the ideal timing in mind. Thus, instead of trying to embrace the world and reach the entire market, it is advisable to direct your efforts towards a certain group of individuals. In this sense, we must recognize that the quality of the base and segmentation play an essential role in defining valuable and efficient strategies. Allows you to speak directly with the public Without a doubt, personalized communication is one of the main positive points of audience segmentation.

It is important to note that large brands Telegram Number Data present in a diversified market have some difficulty in establishing closer contact with people. To increase the humanization and personalization of the message, there is nothing better than developing a successful marketing strategy focused on results. Attract qualified leads When strategies are directed at the audience that the company wants to reach, attracting qualified people is just a matter of time. In turn, selling more is the result of generating qualified leads. In addition to converting certain leads, segmentation promotes identification and increases the consumer's probability of positioning themselves as a defender of the brand and being loyal to the company.





Examples according to the types of segmentation ADVERTISEMENT As we noted above, different parameters can be used to segment leads. Among the main types of segmentation we find: geographical, demographic, behavioral, psychographic or lifestyle. Below we show practical examples considering some business-to-business, B2B classification factors: Geographic location: “Consider businesses located in the city of Mexico City” Number of collaborators: “Serve companies with a minimum number of 10 employees” Corporate category: “Closing good deals with companies in the food sector.” Regarding business-to-consumer, B2C companies, we can segment potential customers taking into account demographic data such as: age; gender; civil status; social class; interests.